Crossfit is
notorious for the simplicity of the exercises. So much of the WOD is functional
movement—some action you might take in your everyday activity. Intense and often timed workouts filled with
athletic and functional movement make for great fitness. And that makes
Crossfit very popular. But just what are the numbers in the industry?
Since its
inception in 2000, when one guy (Greg Glassman) started training clients in unconventional
ways, to the present, Crossfit has exploded! Rally Fitness analyzed the stats
for Crossfit and illustrated the reasons for its success.
The demographics of
Crossfit are a dream. Crossfit has
40% of its clientele in the most desirable age group for fitness and
self-improvement business, 25-44 years. This group is settling into adulthood
but wants to look and feel like they did “back in the day.” The next group,
with 18%, is the under 18…they are probably coming to the box with Mom or Dad.
Since the
intensity and heart-pounding pace requires Crossfitters to have dedication,
stick-with-it-ness is an important quality for any client of a Crossfit gym.
Statistics show that 40% of these athletes hold post-graduate degrees,
something that also requires a high level of commitment. Of course, that may
also have something to do with the 50% of Crossfitters who have an annual
income of $150,000—which makes it easier to pay the membership fees.
One hotbed
issue in society today is gender inequality. That is not a problem for
Crossfit, though. Crossfit members are equally split between men and women,
50/50— “The discrepancy
by gender is so close that there is no significant statistical difference”
according to Rally Fitness.
Started in
California some 16 years ago, Crossfit now has 12,000 or so affiliates . 72% of those are located in the United
States. Colorado, Hawaii and Texas are the top three states, per capita, for
Crossfit athletes. It is a good-bet business, too.
According to
the Small Business Administration, about 1/3 of small businesses will fail
within the crucial first two years and only about half survive for 5 years or
more. Crossfit affiliates, however,
enjoy a mere 2% chance of failure.
So Crossfit
is smart adults doing intense workouts and sticking with the routine in the
long term. According to the numbers,
Crossfit is a good bet for business and for health.
Sources:
No comments:
Post a Comment